Earlier this year, the YouthHope Foundation approached me with a song they had produced about the experience of youth homelessness. Together we created an Instagram campaign and mailing letter to promote the song and National Homeless Youth Awareness Month.
The Instagram campaign included two animations, each formatted for both Instagram posts and stories. The first being a 15 second teaser for the song featuring lyrics and the song's cover artwork, and the second animation, published on the song's release day, depicting lyrics and images from YouthHope over the years.